The best referrals come from clients who've already seen what you can do. This is one of those stories.
CCM — Commercial Centers Management — came to us through Giselle Guerrero, one of our earliest and most loyal clients. She's been with Layer X Group since the very beginning, from her website to her complete digital presence. When CCM reached out to her, she was straight up: 'They're not cheap. But the work is absolutely worth it.'
That's one of the highest compliments a client can give us. And CCM came in ready to hear more.
— THE FIRST MEETING —
CCM came in with a clear objective: create content that would attract potential clients to their properties and make an impact on social media. Photos. Videos. The standard playbook.
But Jesús Acosta doesn't think in standard terms.
The question on the table was simple: why would we shoot photos and videos of a property when we can build you a full photorealistic 3D replica — one asset that gives you everything at once, forever?
The moment we showed them visually what we were proposing — the dollhouse view, the floor plan, the immersive walkthrough — they weren't just sold. They were excited. The investment didn't phase them. When the value is undeniable, the price stops being a conversation. This approach was more efficient, more impactful, and more versatile than anything traditional production could offer. They knew it. We knew it. We got to work.
— THE WORKFLOW —
We designed a production pipeline built around one core asset: the 3D replica. Everything else — video, reels, social content — flows directly from it. No duplicate shoots. No wasted sessions. Maximum output from a single, elite production.
🔲 360° + 3D + LiDAR Scanning — Every property was captured using Matterport technology at the highest level. The result is a fully navigable, photorealistic 3D model embedded directly in the client's website listings. Buyers and tenants can explore the space in full detail — from anywhere in the world — before ever setting foot inside.
🏠 Dollhouse + Floor Plan + Walkthrough — Three views. One scan. The dollhouse delivers the full architectural perspective. The floor plan gives the data serious buyers need. The walkthrough creates the immersive experience that closes decisions before the showing even happens.
🎬 Content Production from the 3D Base — This is where our editing team — who are absolute magicians — took over. Using the 3D scan as the foundation, we produced polished listing videos for YouTube, short-form Reels for social media, Motion Graphics, and AI-powered voiceovers. A complete multi-platform content ecosystem, all from one production session.
— THE 3 ORIGINAL PROPERTIES —
Round 1 launched with three properties, each receiving the full treatment: 3D tour, listing video, and Reel.
🏢 Property 1 — Vista Plaza, Piso 2 A spacious commercial space with an open layout and premium finishes. The 3D tour captures every detail of this versatile listing, from the panoramic city views to the flexible floor plan.
🔗 3D Tour:
🏢 Property 2 — Caribe Condado, Piso 4 An intimate, fully equipped office space with a stunning ocean view as its backdrop. One of the most striking spaces we've scanned — the virtual tour speaks for itself.
🔗 3D Tour:
🏢 Property 3 — Caribe Condado, Oficina 803 A premium eighth-floor office with exceptional natural light and a clean, professional layout. The Matterport scan and content for this property set the tone for CCM's entire digital portfolio strategy. 🔗 3D Tour:
— THE LATEST: EDIF RB1413 · PISO 6 —
After the success of Round 1, CCM came back. And this time, we raised the bar even higher.
EDIF RB1413 Piso 6 is the most recent property we produced for CCM, and it is — without question — the best work in this series. The 3D scan is immaculate. The listing video, edited and polished by Esteban with AI voiceover and motion graphics, delivers a cinematic experience that makes this property impossible to scroll past.
🔗 3D Tour (Matterport):
🎬 Official Listing Video:
— THE RESULT —
The tours went live embedded in each property listing. The videos launched across YouTube and social. The Reels performed. And more importantly — the work changed how CCM presents their properties to the world.
They now have a digital presence that works 24/7, converting interest into appointments without requiring anyone to pick up a phone. That's not a campaign. That's infrastructure.
The relationship has grown with every property. This wasn't just Round 1 — it was the beginning of a full ongoing partnership, and we are proud to be the team behind CCM's digital evolution.
We are grateful for the trust of our clients. From Giselle's referral to every scan, every edit, and every publish — that trust is what drives everything we build.
— READY TO BE NEXT? —
There is no other team in Puerto Rico combining 3D scanning technology, AI production, and elite content strategy under one roof the way we do. If your properties deserve to be seen — really seen — let's talk.